To communicate that the new Big King XL is Burger King’s biggest burger, we had an RC plane flying above crowded areas. The message on the banner read: The Bing King XL; makes anything else look really small.
In Africa there are still a lot of people suffering from illiteracy. To give this problem some attention we threw a lot of messages in a bottle in sea at night. The next day the beach will be full of bottles. Inside the bottle you could find a blank piece of paper, without a message [...]